STADIEM POP UP SHOP ART BASEL 2015 presented by DIEM X THE FAMILY

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DIEM X FABOLOUS PRESENTS #STADIEM


December 9, 2015 (Miami, FL) -- On an eventful Saturday, Miami had approximately 7,700 people attended Art Basel 2015. Given this is a time of year where all forms of art emerge as one to collectively exhibit, what better than to combined clothing, art and music? With Basel serving as the setting, the stage was set to release the collaborated line #STADIEM, founded by DIEM apparel line and legendary MC and fashion forward icon Fabolous. 

Do you remember that feeling when you witnessed the '92 "Dream Team" go undefeated and bring home the gold? Do you remember that era of freshness? Can you remember the dudes that would post up in front of the corner store laced in the freshest gear from head to toe? In striving to recapture that nostalgic feeling, the partnership emerged creating a collection that pulls from the unforgettable 90’s era of fashion with bit of an Olympic-like twist. 

Having built a remarkable set out of an art gallery that truly embodied a champions mood, #STADIEM decals and gold finishing added to the Olympic-inspired decor (boxing gloves and basketballs) filled the room while music played from DJs Fly Guy and DJ Smokey seeped out of the gallery that showcased the new apparel and art pieces replicating its new gear. 

The talk of town throughout the onslaught of events, the #STADIEM Pop Up shop line wrapped around the corner.  saw the likes of Pusha T (Good Music President), Al Harrington (NBA Player), 40oz (Brand Owner), Stevie J (DJ), Ashley Outrageous (Blogger) Ace Hood (We The Best Recording Artist) Sonny Digital (Music Producer and Recording Artist) and many more stop by to check out the top notch venue. 

The collaborative line STADIEM, embodies the essence of a previous error that has and continues to influence the sound, the style and language of our Hip-Hop culture today. 

DIEM is a lifestyle brand that represents the attitude of individuality with no holding back. Founded in 2013 by partners Phil Cardona and Mike Nicholas the brand has quickly become a popular apparel line.  

John David Jackson (born November 18, 1977), better known by his stage name Fabolous, is an American hip hop recording artist from Brooklyn, New York City. Jackson’s career began in 1998; releasing six albums to date an a plethora of free projects for his fans.  

Visit www.DiemNY.com for more from the brand and follow them on instagram @diemny as well as the bar for bar champ, @myfabolouslife 

Photos by Andre Jones, lead photographer of DreVinciWRKS.com and Stephen Francis.

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